Monday, January 28, 2008

The Truth About Free Classified Advertising And Why You Should Be Using It As Part Of Your Marketing Strategy.

Contrary to popular belief, Free classified advertising is Alive and Well. You not only can achieve good results but you can also be smiled on by It's Majesty "Google". Some of these sites come with an extremely high page rank and having these sites pointing at your site is a real plus for you. Not only do you get traffic from your ad but your position in search results could possibly put you on page #1. Therefore giving you more traffic. A true double win for the advertiser.

It was surprising to discover that Google returned 963,000 results for the phrase "Free Classified Advertising" without the quotes. Using the quotes Google returned 1,850,000 results. What was even more surprising was that the #1 Free Classified site, Craigslist, with a Google page rank of 8 wasn't anywhere to be found using that search phrase. Craigslist has helped provide many with a loyal following of opt-in subscribers. By placing a small ad, pointing to their blog, which contains an opt in form and offering a free ebook for subscribing they've managed to gradually build good size lists. As well as substantial amounts of sales.

Craigslist puts the capital "F" in Free!

Yahoo Free Classifieds came up in the #1 spot for the search phrase above. Another oddity I don't quite understand. They've been around for quite sometime and will be long after we're all gone. Results from them are still on the upswing. They have always provided a good result whether it be for list building or something for sale.

USFreeads is my next choice. They've got the free version and an upgraded version. You can't go wrong with the upgraded option which runs just $10 bucks a month. I highly recommend you take advantage of the upgrade. You won't even miss the $10. You'll have the ability to place unlimited ads, change the font size, color and style, upload pictures to enhance your ad. They also put your ad on all 50 of their partner sites. The results will not disappoint you.

The amount of traffic you get from using the above sites will vary and overall will depend on several points.

1. Is the Headline an intention getter.

2. Is the ad thought out and well written.

3. Have you used images where allowed, to describe and enhance your ad.

And last but not least. Do you plan to take action and implement the resources above? If you take no action then you can expect nothing to happen.

Utilize the above and you'll have something to show for it. Such as an increase in visitors to your site, an increase in sales, not to mention, more money in your wallet.

Before I wrap this up, here's one more tip. Don't stop with these 3 sites. With 1,850,000 sites left I'm sure there are more that are just as good as the 3 I've described.

Good Luck with your marketing efforts and all that you do!


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